The new brand essence encapsulates the values and persona of the Ranger, which has transformed over the years beyond being just a truck for work to one that enables every need and lifestyle choice of a diverse range of customers.
SDAC managing director Turse Zuhair said Live the Ranger Life personified how the Ranger is more than a purely utilitarian workhorse.
“It is now leading the pack as a versatile and premium truck that is increasingly purchased for lifestyle reasons that people aspire to own.
“Customers are choosing to purchase a Ranger not just for work, but also for play and family, thanks to its renowned strength, engineering capabilities, smart technologies, luxurious cabin and passenger vehicle features,” he said.
The five tenets expressing the “Live the Ranger Life” spirit gathered through a global customer survey conducted by Ford across its markets are: “We Make Our Own Fun” (fun in driving and in living), “Up and Over” (tackling challenges), “Bring Others Along the Journey” (family and friends), “Can’t Help but Help” (assistance to others) and “Carve Our Own Path” (being bold and fearless in life).
To enhance the lifestyle focus, SDAC is also getting ready to launch its Lifestyle Ford Merchandise store on its e-commerce enabled website.
For a seamless shopping experience, customers can browse for the available merchandise and make their purchases using their preferred payment mode including online banking, credit and debit card, or e-wallets anytime and from anywhere.
They can also arrange for the items to be delivered to their desired address.
Other exciting first in-market programmes in the local pickup segment will also be launched in the coming months.
To keep abreast with the latest offerings under this new brand expression, visit www.sdacford.com.my or follow the Ford Malaysia Facebook, Instagram and YouTube channel.
