Turse holding the award in the presence of SDAC and Ford VIPs.
KUALA LUMPUR: Sime Darby Auto ConneXion (SDAC), the sole distributor of Ford in Malaysia, recently clinched the highly-coveted Henry Ford Excellence Award for ensuring the highest level of overall customer satisfaction, exceptional business performance and the most outstanding customer initiative in 2022.
Additionally, for the fourth consecutive year, the company has also earned the President’s Award for Sales and President’s Award for Service for both the highest level of sales customer satisfaction and the highest level of service customer satisfaction.
These awards distinguish SDAC as a top-performing distributor partner across 20 Ford distributor markets in Asia Pacific, once again cementing the company’s position as one of the best Ford distributor and dealer organisations in the world.
The prestigious Henry Ford Excellence Award, previously known as the Chairman’s Award, is the highest distinction in Ford’s annual rewards and recognition programme.
To qualify as a contender for the award, distributors are required to meet several stringent core criteria, namely 100% achievement on new vehicle sales and parts sales targets.
They will also need a score of at least 90% respectively in sales and service customer satisfaction.
Distributors who fulfil these prerequisites are then ranked from the highest to lowest according to their total combined sales and service customer satisfaction scores.
Ford also takes into account any outstanding customer experience initiatives. which ultimately led to SDAC receiving the award for its unique Ford Ranger Getaways initiative.
SDAC managing director Turse Zuhair said the company was honoured to receive the 2022 Henry Ford Excellence Award, President’s Award for Sales and President’s Award for Service as a recognition of its achievements and the initiatives that it had implemented for customers.
“We are committed to providing a richer and more immersive ownership experience for customers through holistic programmes like Ford Ranger Getaways, the first and only initiative of its kind, not just in Malaysia, but across Ford’s vast distributor network,” he added.
Ford Ranger Getaways is a community-based adventure e-commerce platform that brings together owners and other like-minded people. Through a series of hand-picked local adventures, customers can discover the versatility and full potential of their Rangers.
Scores for the Henry Ford Excellence and President’s Awards are given based on ratings collected from actual customer feedback and satisfaction surveys that Ford conducts in each distributor market.
Introduced in 2016 regionally, Ford’s annual rewards and recognition programme evaluates distributors primarily on their highest level of overall customer satisfaction and performance in these categories:
> Highest level sales customer satisfaction
> Highest level service customer satisfaction
> Best new vehicle sales performance
> Best parts sales performance
