KUALA LUMPUR: Sime Darby Bhd’s automotive division, Sime Darby Motors, via its subsidiary Sime Darby Auto Bavaria (Auto Bavaria), it broke ground on its new BMW 4S dealership in Balakong, Selangor.
Part of a multi-million-ringgit investment in a brand-new premise to expand its reach and services to customers, the ceremony was officiated by Hans de Visser, Managing Director of BMW Group Malaysia; Mustamir Mohamad, Group Chief Financial Officer of Sime Darby Bhd; Jeffrey Gan, Managing Director of Retail and Distribution of Sime Darby Motors Malaysia; Vi Thim Juan, Managing Director of Auto Bavaria and Azrul Azman, Dealer Principal of Auto Bavaria Balakong.
Speaking at the ceremony, Mustamir said the group was optimistic on prospects in the automotive segment.
“The ground-breaking ceremony reflects our commitment to serve our customers for the long term in Malaysia. In line with our strategic growth plans, our investment in this state-of-the-art facility in Balakong, along with our recent acquisition of the BMW 4S dealership in Tebrau and the launch of our BMW 4S Centre in Ara Damansara, reinforces our pledge to delivering only the highest level of service to our customers,” he said.
De Visser said as the Klang Valley develops and expands, BMW Group Malaysia have identified Balakong, Serdang, Cheras and its surrounding areas as new potentials.
“It is only natural that we awarded Auto Bavaria the responsibility of representing us in the area. Auto Bavaria has been a valuable dealer partner for us here in Malaysia and they are also our premium partner in helping us achieve our ambitions in the country,” he said.
Vi said Auto Bavaria was committed to making the premium ownership experience and brand promise of the BMW Group extend beyond the point of purchase.
“In benchmarking ourselves against the best BMW dealers in the world, we will continue to invest in new premises, services and talent through human resource re-engineering and re-training programmes for our talent force,” Vi added.
Spanning more than 243,342sq ft at with an investment of more than RM120mil, the new Auto Bavaria Balakong 4S Centre is strategically located along the SILK highway, which has high visibility and accessibility, and is designed with the latest BMW Retail NEXT concept/
Aside from an extensive aftersales facility with a total of 30 productive bays; a body & paint centre; as well as BMW Premium Selection, the new 4S centre will welcome its first customer in the first quarter of 2023.
BMW customers and enthusiasts in the vicinity may visit the BMW showroom located along Jalan Tengah, Cheras Selatan 118.
The two-storey 3,600 square foot facility features a showroom that is capable of displaying up to three vehicles and a customer lounge on the ground floor, as well as an administrative office on the first floor.