SHAH ALAM: Sime Darby Property Bhd and MINI Malaysia is collaborating on a festive giving initiative that runs till Dec 19, 2025 at Elmina Lakeside Mall.
This collaboration transforms the mall into a hub of goodwill, inviting the community to fulfil the holiday wishes of 120 underprivileged children.
Central to this initiative is ‘The Giving Post’ located within Elmina Lakeside Mall, where a festive MINI convertible display serves as the official drop-off point for Christmas gifts.
The campaign is anchored by Sime Darby Property’s commitment to building close-knit communities and MINI’s global philosophy of “Big Love”.
The campaign will be supporting Rumah Kasih Harmoni Paya Jaras, a local welfare home caring for orphans and children from underprivileged backgrounds.
Those visiting Elmina Lakeside Mall are encouraged to participate by selecting a numbered wish tab from the board at The Giving Post.
Each tab represents a specific item on a child’s wish list.
Visitors are then invited to purchase the exact item listed and drop it off at The Giving Post, ensuring it reaches the intended child.
For the safety and hygiene of the beneficiaries, all gifts must be brand-new and unopened items.
The collection point will operate daily from 10am to 10pm at Elmina Lakeside Mall.
“It is inspiring to see our iconic MINI convertible transformed into a beacon of hope at Elmina Lakeside Mall, and we look forward to the finale where our convoy will
personally deliver these contributions,” said MINI Malaysia director Linnet Yew.
The initiative concludes on Saturday, Dec 20, 2025, with “The Big Love Drive”.
A convoy of 20 MINI owners will assemble at Elmina Lakeside Mall to load the collected gifts.
The fleet will then transport the gifts directly to Rumah Kasih Harmoni, ensuring every child receives their present in time for the festive season.
From Dec 5 to 28, visitors to Elmina Lakeside Mall may also explore weekend MINI test drives.
