PETALING JAYA: To mark its 45th anniversary, Sime Motors has lined up exciting nationwide initiatives, including a sales carnival (Sept 5 to 7) at Sime Motors City, featuring exclusive deals, activities, entertainment and test drives.
Also, there are lucky draw prizes including a grand prize of the BMW 2 Series plus monthly giveaways from September until December 2025.
The group will also hold "Orchestrating Excellence", an orchestra concert specially curated to celebrate 45 years of automotive excellence in Malaysia.
Another exciting initiative is a 45-hour anniversary sales marathon in October - a record-breaking promotional event with unmatched offers.
There will also be customer and staff engagements including retro-themed nights, sports events and engagements celebrating the Sime Motors community.
In a statement, the group said since its establishment in 1980, Sime Motors has evolved into Malaysia’s largest automotive retailer with the largest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.
Sime Motors represents renowned global automotive brands in Malaysia, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche as well as Auto Selection for used cars, Drivecare and EV Next for EV used cars.
From left: Sime Motors managing director, Motors division Andrew Basham, group CEO Datuk Jeffri Salim Davidson and managing director, Southeast Asia Jeffrey Gan officiated the celebration of Sime Motors’ 45th anniversary in Malaysia.
The breadth of brands represented by Sime Motors positions it as a one-stop mobility powerhouse, innovative performance and everyday mobility.
With an unwavering commitment to customer-first excellence, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia.
“Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability and creating value for our customers,” said Sime group CEO Datuk Jeffri Salim Davidson.
“The Motors business is an important growth driver for Sime, and we are proud to see how Sime Motors has become a trusted name in Malaysia and a key force in the region’s mobility landscape. As we celebrate this milestone, we look forward to unlocking new opportunities, particularly in electric mobility and to the wider Asia Pacific market.”
Sime Motors managing director, Motors division Andrew Basham said, "This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future.”
In the 1980s and 1990s, Sime Motors built a strong foundation as a trusted automotive retailer, representing premium global marques with the focus to expand its customer reach nationwide.
The 2000s marked rapid expansion, with the company consolidating its strength in luxury, premium and broad market segments, alongside a growing retail and aftersales network.
The 2010s reinforced its leadership through continuous dealership expansion, introduction of new international marques and customer-focused experiences that elevated the ownership journey.
The 2020s ushered in a defining era with the opening of Sime Motors City in Ara Damansara, now recognised as the largest automotive complex in Southeast Asia – a state-of-the-art hub delivering unparalleled automotive experience under one roof.
In this decade, Sime Motors also accelerated its electric mobility journey by introducing pioneering EV brands such as BYD, reinforcing its commitment to sustainable mobility solutions.
Today, Sime Motors stands as Malaysia’s number one automotive retailer.
The company has been dedicated to nurturing the development of its employees by investing in training, enabling them to grow alongside the business.
This commitment ensures Sime Motors’ workforce is equipped to deliver outstanding customer experiences and stay ahead in a dynamic automotive landscape.
