Sime Motors launches Zero Waste tyre recycling programme

KUALA LUMPUR: A zero-waste tyre recycling programme was launched recently by Sime Motors.

In a statement, the leading automotive player in Asia Pacific said this marked a significant milestone in environmental stewardship and industry leadership in Malaysia.

In partnership with Evergreen Corporate Sdn Bhd, the programme will be rolled out across all Sime Motors dealerships in Peninsular Malaysia beginning July 1, 2025.

It is the first structured programme of its kind by a Malaysian automotive retail group, aimed to reduce environmental impact of end-of-life tyres through a fully closed-loop zero-waste recycling process.

“This programme reflects our commitment to sustainability and innovation in waste management,” said Sime Motors, Southeast Asia managing director Jeffrey Gan.

“With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste tyre recycling within the industry.”

Through this programme, used tyres collected from Sime Motors’ service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection will be sent to Evergreen Corporate, whose facility utilises the Advanced Thermal Recovery Green technology.

This process enables 100% material recovery with low harmful emissions turning waste into reusable industrial resources such as carbon black, fuel oil and recovered steel.

Evergreen is also accredited with the ESG Gold rating by MARC (Malaysian Rating Corporation Berhad), recognising its leadership in sustainable waste management.

Evergreen Corporate CEO Wan Afif Azizul added “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.”

“We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward,” said Evergreen Corporate co-founder Kwang Meng Kian.

“This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”

With this programme in place, customers can be confident that when they service or purchase vehicles from Sime Motors, their used tyres are being handled through a system designed to minimise harm to the environment.

By choosing Sime Motors, customers are not only investing in quality automotive solutions but are also contributing to a cleaner, more sustainable future for the next generation.