Stellantis Malaysia begins operations, new models from multiple brands coming

KUALA LUMPUR: Stellantis Malaysia National Sales Company (Stellantis Malaysia) has officially started operations from March 1, directing and managing marketing, sales, distribution and aftersales in Malaysia.

Stellantis Malaysia also steps into the position of the brand principal, succeeding Bermaz Auto, the former distributor for the Peugeot brand in Malaysia.

In a statement, Stellantis Malaysia managing director Jamie Francis Morais said the company's four-pronged priorities are to accelerate market growth, expand product portfolio, create new dealership opportunities nationwide and improve customer experience.

"This includes expanding our dealer network nationwide and building a stronger presence in East Malaysia," he said.

Stellantis' strategic move marks a new business strategy, which is part of the company's growth ambitions in the Asean region, in line with its electrification plans and the company’s global Dare Forward 2030 strategy.


"We thank Bermaz Auto for their efforts as the custodians of the Peugeot brand in Malaysia since December 2020," he said.

"With the establishment of Stellantis Malaysia, we are committed to continuing the growth of Peugeot and the prospects of bringing in a wider range of vehicles from other brands under the Stellantis portfolio whilst focusing on enhancing the lives of our customers through our products and services.

"We will start with a focus on Peugeot, which is a dynamic and innovative brand that possesses an Alluring line-up that we are very excited about," he said,

Beyond Peugeot, Stellantis also revealed the potential future line-up of vehicles that it plans to bring in through Stellantis Malaysia during its recent Investor Day.


These future vehicles include the all-new Peugeot 408 which is anticipated to launch in fourth quarter of 2024, and the locally-assembled Peugeot Landtrek pick-up truck.

Cars from other brands under the Stellantis portfolio were also showcased at the Investor Day such as Citroën C3 Aircross, Alfa Romeo Tonale MHEV and Jeep Wrangler.

Stellantis' plant in Gurun, Kedah will be maximised as a regional manufacturing hub to produce vehicles that are locally manufactured for Malaysians and for the export market in the Asean region.

With an investment of over RM2bil (euro 400mil), Stellantis is introducing the STLA Medium platform, a modular-by-design platform that enables the production of multi-energy vehicles (BEV, ICE, MHEV).

This opens avenues to locally manufacture cars from the Stellantis’ house of brands such as Jeep and Citroën at the Gurun plant.

The company has also set up a one-stop call centre to support Peugeot, DS and Citroën vehicle owners in Malaysia.

The call centre will offer a centralised customer support service on sales and aftersales related general enquiries, address feedback and complaints, and provide 24/7 roadside assistance for accident and breakdown cases.

Customers can contact 1800-18-STLA (7852) (Toll-Free number) or email

Operating hours for all general enquiries to the call centre will be from Monday to Sunday, 8:45AM to 5:45PM, while roadside assistance will operate 24/7.