Taking the digital road

PETALING JAYA: With the help of sales tax exemption initiatives until the end of the year, the local automotive industry is expected to continue to experience growth and is on the road to recovery despite challenging times.

The fact is that the automotive sales industry is vigorous in venturing into innovative approaches.

With more safety restrictions and precautions in place as a result of the current pandemic, car exhibitions and roadshows have made the transition from physical showrooms to virtual alternatives.

Car buyers can continue to explore the features and specifications of the vehicles from the comfort and safety of their own home through online events such as digital roadshows.

Jonathan Adams, Chief Marketing Officer of iCar Asia, an automotive buying and selling e-commerce site said, "Since the consumers are facing limitations to buy and visit the showrooms and distributors, we took the initiative to organise virtual events to enable buyers to get their dream vehicle easily and comfortably, without any worries. ”

Does this mean physical showrooms will cease to exist? Not entirely as there will still be customers who prefer to test drive the vehicle before making the final purchase.

The key to targeting consumers is through a personalized approach. There is no one size fits all. As businesses are gradually moving towards online car sales, operations through distributor websites or automotive e-commerce sites, expect the user convenience and safety to be prioritized.

In the end, an enhanced user experience online provides the consumer the option and selection to suit their needs in acquiring their dream car.