Organised by Asian Trucker Media, the bi-annual exhibition is the biggest event for the commercial vehicle industry in South East Asia.
With a strong line-up of exhibitors, the three-day exhibition promises to be a success yet again with adjustments made to the current circumstances and respecting the prevailing Standard Operating Procedures (SOPs) in place to combat the Covid-19 pandemic.
The fringe programme is being developed and will be announced in due time.
First held in 2013, the event has expanded with increased number of visitors and has evolved into a platform to showcase innovations and for anyone involved in transportation of goods or people, to network and conduct business.
Event organiser Stefan Pertz said the event programme would be refined every two years to provide a unique experience.
"We keep advancing just like the industry is moving forward, and in finding ways to make the event meaningful. Return on investment is important for our exhibitors and our efforts are aligned with their ambition,” he said.
As a result of the pandemic, many brands have not been able to showcase their new products and services to live audiences.
Pertz believed that many have been holding back with their launches as they are looking for a right platform, such as MCVE to do so.
Pertz.
The commencement of the vaccination programme in Malaysia has also led to a renewed interest in the exhibition.
The current list of exhibitors who have confirmed participation includes first-time joiners as well as brands that have been part of the exhibition in the previous four instalments.
“We believe that our event could be the launchpad for many products that have been waiting to be put in the limelight. Even products launched in the MCVE that is intended for a global market can be showcased globally through the use of modern technology and broadcasting techniques, should international travel be still not possible by October,” Pertz said.
Bookings for exhibition spaces will be open until very close to the show dates.
Updates about the event can be found on www.mcve.com.my.
