LONDON: One of the most prestigious and historic cars in both automotive and motorsport history, the Ferrari 250 Testa Rossa, has been reimagined by The Little Car Company, and customers can now design their own interpretation of this legend online.
The Little Car Company, makes limited-edition hand built electric scaled cars, has launched its all-new configurator.
Developed in partnership with software development agency, Ibisdev, the configurator gives customers creative freedom to design their very own specification.
From choosing a livery to their own taste, to selecting a race number, customers can see their creation come to life thanks to a 3D augmented reality feature.
The Ferrari Testa Rossa J is built in partnership with the Italian marque, and is a tribute to the iconic racer which found success throughout the 1950s and 1960s. The 250 Testa Rossa claimed 18 victories in its storied history, and secured three World Sportscar Championship titles in 1958, 1960 and 1961. Its crowning achievements came at Le Mans, winning the great 24-hour race four times in 1958, 1960, 1961 and 1962.
The Testa Rossa J is propelled by an electric powertrain and is a faithful reproduction, which can now be created with almost limitless levels of personalisation. Prospective customers can use the configurator to choose between a plethora of historic, personalised or solid liveries, with an abundance of colour choices for both the interior and exterior.
Customers can even select their own race number to adorn the front and side of their car. For those with an even racier disposition, customers can also choose the Pacco Gara upgrade, which offers a range of performance and aesthetic upgrades. Most notably, it includes a boost of power to take its total output to 14kW.
The Testa Rossa J incorporates many features of the original, including the same steering and suspension geometry. The interior also showcases attention to detail with the transmission tunnel removed to make space for seating to accommodate a driver and junior passenger.
A Manettino switch, inspired by the Ferrari 812 Superfast, allows the driver to navigate between four driving modes: Novice mode: 1kW / 24kph; Comfort mode: 4kW / 40kph; Sport mode: 10kW / 80kph; and
Race mode: 12kW / 80kph
