Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American drift artist Ken Block.
The all-electric one-of-a-kind car will be the protagonist in a new video that Block is producing together with his team for release in the next few months.
“The S1 Hoonitron combines a lot of what Audi was already famous for in the 1980s,” said Block, whose enthusiasm for Audi’s rally cars was sparked at an early age.
“For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.”
Two electric motors, all-wheel drive, power galore, a carbon fibre chassis, and the full safety standards as prescribed by motorsport’s top governing body, the FIA – these are merely the S1 Hoonitron’s statistics.
In November, the driver got to know the car for the first time. “Audi gave me the opportunity to test it for a few days in Germany,” said Block.
“I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here.
Spinning into a doughnut at 150kph directly from a standstill – just using my right foot – is an all-new experience for me. Our work was focused on getting the car and I used to each other."
The entire development, including the technology, of the S1 Hoonitron was conducted by Audi Sport at the Neckarsulm location – where the Audi RS e-tron GT is produced.
Audi Design in Ingolstadt was responsible for the styling.
Fans will soon be able to see the US star’s success with the project for themselves: under the working title Elektrikhana, Ken Block and his team are going to produce the next video of his famous Gymkhana series featuring the S1 Hoonitron.
