Tokyo Auto Salon Kuala Lumpur 2023 draws 91,000 visitors

By CARSIFU | 13 June 2023


KUALA LUMPUR: More than 91,000 car enthusiasts swamped the inaugural Tokyo Auto Salon Kuala Lumpur which was held over three days from June 9-11 at the Malaysia International Trade & Exhibition Centre (MITEC) here.

The very first Tokyo Auto Salon Kuala Lumpur covered a total floor space of 130,000sq ft and included exhibitors, an auto styling competition, and a fleet of specially imported show-stopping cars from Japan and tier-1 tuners the likes of Top Secret, Spoon, HKS and Greddy among others.

Envisioned not only as a show but a platform and catalyst for business, Tokyo Auto Salon Kuala Lumpur also witnessed a great degree of firsts.

This included the sale of Top Secret’s R35 GTR built by the legendary tuner Smoky Nagata to an undisclosed Malaysian buyer; the signing of a Memorandum of Understanding between Universiti Malaysia Perlis (UniMAP) and Fujii Engineering Co Ltd for collaboration in the research and commercialization of electric vehicles; the sale of Nissan Malaysia’s special Tokyo Auto Salon Edition Almera; and the sale of several other privately owned JDM cars.

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Tokyo Auto Salon Kuala Lumpur was a collaboration involving MUSE Group Asia, Element X Strategies, and San Ei Corporation as the rights holder of the Tokyo Auto Salon in Japan.

It was the first time the show is being held in Malaysia and is currently the only satellite show outside of Japan.

In 40 years of the Tokyo Auto Salon being organized, it has grown into one of if not the top-tiered international shows for both enthusiasts and exhibitors.

The show is a prestigious platform for vehicle manufacturers as well as aftermarket accessories and performance parts companies to showcase their latest and most innovative offerings.

On average 1,000 vehicles, more than 500 exhibitors, 4,000 booths and over 300,000 Japanese and international visitors visit the show annually.

Envisioned not only as a show but a platform and catalyst for business, Tokyo Auto Salon Kuala Lumpur also witnessed a great degree of firsts.

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This included the sale of Top Secret’s R35 GTR built by the legendary tuner Smoky Nagata to an undisclosed Malaysian buyer; the signing of a Memorandum of Understanding between Universiti Malaysia Perlis (UniMAP) and Fujii Engineering Co. Ltd for collaboration in the research and commercialization of electric vehicles; the sale of Nissan Malaysia’s special Tokyo Auto Salon Edition Almera; and the sale of several other privately owned JDM cars.

The event was officially opened by the Investment, Trade and Industry Minister Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.

Among the VIP visitors are Tunku Idris Iskandar Al-haj Ibni Sultan Ibrahim, Tunku Temenggong Johor; Tunku Abdul Rahman Al-haj Ibni Sultan Ibrahim, Tunku Panglima Johor; and Tunku Abu Bakar Al-haj Ibni Sultan Ibrahim, Tunku Putera Johor; Malaysia’s number 1 singer Datuk Seri Siti Nurhaliza and her husband businessman Datuk Seri Khalid Mohamad Jiwa who is also a huge car enthusiast.

Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim, Tunku Panglima of Johor also had his fully restored Skyline GT-R (R34) Nismo J-Tune on display at the show.

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In addition to local and international exhibitors, Tokyo Auto Salon Kuala Lumpur also featured a beautiful line-up of race queens from Japan and cosplayer singing performances by Rina-Hime and Hayate Konno.

More than 100 locally-modified cars competed in an auto styling competition and the three days welcome the gathering of numerous car clubs.

MUSE Group Asia chief executive officer Riduwan Matni said the show was among the biggest automotive shows held locally in recent years with its visitor count of 91,000.

“This achievement could not have been attained without all your support and dedication. Due to the overwhelming support we received, Tokyo Auto Salon Kuala Lumpur is seriously contemplating returning for a second edition in 2024 although the original plan is to hold the show once every two years. More details will be announced in due course,” Riduwan said.

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Element X Strategies director and chief executive officer Jason Yap said the participation of renowned tuners from Japan and the arrival of specially-tuned and award-winning cars, in addition to the spectacular participation of locally-modified vehicles, has given the show a high degree of prestige worthy of the Tokyo Auto Salon.

“The task now is to progressively make future shows better and even more exciting than the past. Efforts are already underway to ensure this,” said Yap.

Tokyo Auto Salon Kuala Lumpur also featured a beautiful line-up of race queens from Japan and cosplayer singing performances by Rina-Hime and Hayate Konno.

More than 100 locally-modified cars competed in an auto styling competition and the three days welcome the gathering of numerous car clubs.

The show also gave away the grand prize of two all-expenses-paid trips to the Tokyo Auto Salon in 2024.

For more information, visit www.tokyoautosalonkl.com.

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