KUALA LUMPUR: Touch ‘n Go and Proton have entered into a strategic partnership to integrate Touch ‘n Go RFID technology into the latest Proton X50.
Under the agreement, every new X50 will be pre-fitted with a Touch ‘n Go RFID tag at the production line, enabling seamless access to Malaysia’s extensive RFID-enabled highway network.
This initiative also reflects the commitment of both companies to delivering smarter, more convenient driving experiences for Malaysian drivers.
At the MoU (Memorandum of Understanding) signing, Touch ‘n Go was represented by its chief executive officer Praba Sangarajoo and Proton Edar by its deputy chief executive officer Zhang Qiang.
Praba (left) and Zhang showing the MoU documents.
Witnessing the event were Touch ‘n Go sales director Jarrod Wong and Proton Edar head of sales Ong Chee Wooi.
Praba said the RFID tag provides instant gratification to users.
"You drive your new Proton X50 off the showroom floor with RFID already installed — just like that. This is not just about smarter mobility; it’s about bringing real value and delight into everyday journeys.
"As two proud homegrown Malaysian companies, this partnership is a celebration of what’s possible when local champions work together," he said.
The latest X50 launched on July 24 has achieved instant success with 2,000 units delivered to customers just three weeks after its official unveiling.
Zhang said the Proton has taken a quantum leap forward to improve the purchase value of the latest X50 by introducing new design and technologies while keeping the price unchanged.
"By partnering with Touch ‘n Go, Proton is adding another new feature that fits perfectly with the model tagline of 'Intelligence That Amazes'," said Zhang.
Zhang also said the company is planning to extend the fitment of Touch ‘n Go RFID tags to other models.
“Our aim is to improve the level of customer satisfaction, and we think this is one of the steps we can consider towards achieving that goal," he added.
