TOKYO: Toyota announced late last month the re-introduction of the Land Cruiser "70" in Japan, marking the continuation of a legacy that began with the BJ in 1951.
Celebrating 72 years, the Land Cruiser series has become the byword for reliability, durability, and off-road performance.
As testament to its popularity, Toyota has to date sold 11.3 million units in around 170 countries. That figure includes the Lexus LX and GX, which are the plusher versions of the venerable Land Cruiser.
The 70 Series, launched in 1984, offers robust performance and has been used for various purposes worldwide, contributing to local communities and livelihoods.
With this re-introduction in Japan, the powertrain, handling stability, design, and safety performance have been updated while maintaining the main characteristics of the 70, such as reliability, durability, and ability to travel on rough roads.
Equipped with a 2.8-litre direct-injection turbo diesel engine, the Land Cruiser 70 boasts 201hp and peak torque of 500Nm, ensuring dynamic off-road performance. The engine is paired with a 6-speed automatic transmission. and a part-time four-wheel drive system.
In addition to its tough traditional ladder frame, simple component structure and electronic differential locks, it incorporates driving and braking control systems, including Vehicle Stability Control, Active Traction Control, Hill Start Assist Control, and Downhill Assist Control, delivering superb steering stability on and off-road.
The suspension has also been revised to improve ride comfort on the 2,300kg vehicle.
The exterior design maintains the 70 Series' silhouette, emphasising utility and stability with updated design details.
The interior retains a horizontal design theme, offering simple operations and luxurious materials, which Toyota believes would provide a satisfying cabin experience. Enhanced safety features include a Back Monitor and Toyota Safety Sense, providing safety and peace of mind in various driving scenarios.
Sold in Japan at 4.8 million yen (RM153,000), the Land Cruiser 70 is also available through the Toyota Kinto subscription service, offering packages that include insurance, taxes, maintenance, and other car-related costs for a fixed monthly fee starting at 45,760 yen (RM1,457).
The Kinto platform allows users to complete all steps online or at Toyota dealerships.
With a base sales volume set at 400 units per month in Japan, the Land Cruiser 70 aims to continue its legacy of providing reliable, durable, and versatile vehicles that has made it such a success globally.
Toyota announced the world premiere of the Land Cruiser 70 along with the Land Cruiser 250 in August.
