TOKYO: At Japan Mobility Show 2025, Toyota Motor Corp launched its newly independent super luxury brand Century that group chairman Akio Toyoda said will "bring the spirit of Japan ― the pride of Japan ― out into the world".
A Century coupe prototype was unveiled at the autoshow.
The orange-colored prototype of the first coupe model with the Century badge features three seats - two on the right side and one on the left that can move back and forth - covered with the traditional "Nishijin-ori" silk brocade and a "Wajima-nuri" lacquered instrument panel, said an article by Jiji Press.
Meanwhile, a report by The Japan News by The Yomiuri Shimbun said Century, as an independent brand, will be positioned above the Lexus brand as the top-tier offering.
The current Century is offered in sedan and sport utility vehicle (SUV) forms.
An executive in charge told The Japan News, “The coupe, alongside the SUV and sedan, will add to the Century’s dignified appeal.”
