This closely follows the company's highest-ever total sales of 108,107 units (Toyota and Lexus), securing a substantial 32% overall non-national passenger vehicle market share (Toyota only) in 2023.
Last year, Toyota maintained its top position as the overall non-national automaker, maintaining market leadership for the third year in a row.
In the SUV segment, the brand sold 22,533 units with a notable 19.6% non-national market share in 2023.
The brand's leadership extended to the pick-up truck segment, where Toyota emerged as the market leader with 27,447 registered units in 2023, translating to a 47.2% non-national market share.
In the panel van segment, Toyota's dominance was evident with 3,424 registrations in a market of 3,424, securing a commendable 100% non-national market share.
UMW Toyota Motor president Datuk Ravindran K said last year’s performance was a reflection of the company's dedication to delivering high-quality vehicles and an unparalleled ownership journey.
Ravindran.
"We appreciate the positive reception from the market and our customers, acknowledging our diverse model range and forward-thinking approaches. As we continue to set new benchmarks, our focus remains on providing meaningful and innovative mobility," he said.
Ravindran also said Toyota Eco Youth Programme (TEY) had engaged 506 schools, benefiting 2,690 students and leaving a lasting legacy since its inception in 2001.
Organised by UMWT with the Education Ministry, TEY 2023/2024 showcased the impact of environmental education on the younger generation.
Vios.
The company also expanded its footprint with the inauguration of a new 3S outlet in Nibong Tebal, Penang in the first week of February.
UMWT is poised to unveil its next ground-breaking initiative "Beyond Zero" event this month.
The event marks Toyota's resolute commitment to the journey towards carbon neutrality by 2050.
During this event, UMWT will showcase its multi-pathway mobility solutions catering to diverse needs and usages, aligning with Malaysia’s vision for net-zero greenhouse gas emissions.
Yaris.
For the month of February, Toyota also continued to expand consumer access to car ownership this auspicious Year of the Dragon through the "Flow of Fortunes" promotion, offering customers up to a 100% loan for selected models with cash rebates and free accessories worth up to RM4,500 available across a diverse range Toyota models.
Car buyers could enjoy broad promotional savings, including up to monthly purchase instalments starting from only RM688 for the All-New Vios and monthly instalments as low as RM658 for a brand new Yaris.
In addition, the Toyota Service Savers programme offers convenient monthly instalments starting from as low as RM18.
For details, visit https://www.toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).
