NEW DELHI: Ferrari recently opened Universo Ferrari in New Delhi, bringing its immersive experience to India for the first time.
The exhibition is open to the public until Nov 1.
Universo Ferrari India will be celebrating every dimension of Ferrari and offers an exceptional opportunity to discover the heritage, innovation, performance, craftsmanship and community that define the Prancing Horse.
Alongside deeper engagement with clients, Ferraristi, enthusiasts and future talent, Ferrari plans to expand its retail presence with new openings by the end of 2026 in South and Western India.
The exhibition was inaugurated by Ferrari CEO Benedetto Vigna who highlighted the importance of the Prancing Horse’s relationship with the country.
“Universo Ferrari an invitation to experience the world of Ferrari in its entirety: our racing spirit, our sports cars, our lifestyle, our heritage, and our constant drive to innovate. The first edition in India reflects the importance we place on building an enduring relationship with this nation and its growing community of Ferraristi, clients and enthusiasts,” said Vigna.
Designed as an immersive journey through the Ferrari universe, the exhibition presents the brand’s heritage, racing DNA, technological innovation, design excellence and commitment to creating unforgettable emotions.
Dedicated environments span Sports Cars with the current range, including Ferrari Luce and Tailor Made areas, Racing, Ferrari Classiche, a focus on Ferrari in India, Community and Hypersail.
Universo Ferrari has brought the spirit of Maranello some 6,000km to India.
As a tribute to Universo Ferrari, 25 Ferraris embarked on a unique journey of 1,800km across India, travelling from Mumbai through Vadodara, Udaipur, Jaipur and Agra before arriving in New Delhi.
