Vincent Tan-owned H.R. Owen named world’s best Rolls-Royce dealership

By THE STAR | 30 June 2023

PETALING JAYA: Rolls-Royce Motor Cars London owned by H.R. Owen plc, the luxury car dealer controlled by Berjaya Corp Bhd founder Tan Sri Vincent Tan, has been named Rolls-Royce “Global Dealer of the Year” for the second time in five years.

The London showroom also bagged two more awards, namely, the “Regional Sales Dealer of the Year” and “Regional Whispers Dealer of the Year”.

Announced in a series of in-person and virtual events, the annual awards celebrate the achievements of the network of worldwide Rolls-Royce showrooms in bringing extraordinary service and experiences to their customers.

In a statement, H.R. Owen said this accolade comes following the first full year of residence in Rolls-Royce Motor Cars London’s new home in Mayfair, which became the first retailer in the world to adopt a new more immersive client experience, reflecting the evolution of Rolls-Royce as a global luxury goods brand.

Chief executive officer Ken Choo said the group will continue to deliver world-leading service and experiences for its customers, in line with the vision of Berjaya Group’s Tan.

“To win an unprecedented three awards within the Rolls-Royce dealership network – one of the best in the world – is a clear sign of our innovative approach to delivering for our customers,” he added.

The interior concept of the new showroom is based on a luxury galleria shopping experience, where each Rolls-Royce model enjoys its own dedicated space, framed and presented according to its distinctive personality and identity.

“A kinetic lighting arrangement illuminates the area in which clients take delivery of their commission, using different sequences and orientations to create an engaging atmosphere, dependent on the product,” the statement added.

The “Global Dealer of the Year Award”, which was this year jointly won with Rolls-Royce Motor Cars Philadelphia, recognises consistent excellence across all areas of the business, not just in sales.

Dealers are graded on their performance in ownership services, marketing efforts and customer engagement, and so excellent was Rolls-Royce Motor Cars London’s performance that it achieved well over 100% in all areas.

H.R. Owen Rolls-Royce brand director Claus Ansersen said the entire team worked hard to deliver an experience that matched the pure luxuy of driving a Rolls-Royce.