LOS ANGELES: Volkswagen and Walt Disney Animation Studios have a collaboration for the “Zootopia 2” movie, which is due out in late November.
There are three custom-animated vehicles in the film inspired by the all-electric Volkswagen models ID.3, ID.4, and ID.7 Tourer.
The product placement is part of a new 360 campaign from Volkswagen, that will be rolled out globally.
Ahead of the film’s theatrical release in November, Volkswagen has released the co-branded campaign commercial.
The 30-second spot shows the Volkswagen models with a "Zootopified" look to match the film as well as featuring Gazelle’s new song.
The spot will run in theaters, on television and across social media worldwide.
Part of the charm of “Zootopia” lies in its humorous reflection of our own world, from the characters’ human-like personalities to the animal-pun parodies of well-known brands.
In “Zootopia 2,” audiences will see Volkswagen represented as ‘Wolfswagen’ in the movie, a tongue-in-cheek homage to the brand’s headquarters in Wolfsburg.
Volkswagen chief brand officer Christine Wolburg says, “Co-operation plays an important role when it comes to effectively implementing emotional storytelling for the Volkswagen brand and reaching new customer groups."
"‘Zootopia 2’ shows how important it is to question prejudices and break new ground together in an entertaining way; these are values that Volkswagen also embodies. We are thrilled to collaborate with the Walt Disney Animation Studios to ‘Zootopify’ our brand in the film in a perfectly funny way.”
Volkswagen has collaborated with The Walt Disney Studios on several occasions, including working with the Star Wars series “Obi-Wan Kenobi” and with Marvel Studios on the film “Ant-Man and The Wasp: Quantumania” as part of the ID. Buzz market launch.
