KUALA LUMPUR: National cycling hero Datuk Azizulhasni Awang is the first-ever brand ambassador for the Volkswagen marque in Malaysia.
“Azizul’s story is one of extraordinary ambition, agility and drive. Much like our cars, he represents performance that is purposeful and enduring,” said Volkswagen Passenger Cars Malaysia (VPCM) managing director Renate Noessler.
“He is not just a champion on the track — he’s a role model off it. We are honoured to have him as part of the Volkswagen family.”
Known globally as The Pocket Rocketman, Azizulhasni is not only Malaysia’s first Olympic cycling medallist but also a symbol of what Malaysians can achieve with heart, grit and precision.
In a statement, VPCM said Azizulhasni's personality — disciplined yet approachable, grounded yet globally celebrated — mirrors the appeal of Volkswagen vehicles.
From the iconic Golf GTI to the versatile Tiguan Allspace, elegant Arteon and bold Touareg, Volkswagen cars are built for those who move through life with purpose, style and determination.
“This partnership goes beyond traditional brand endorsements. It reflects a deep connection with Malaysians who value performance, integrity, and long-term confidence in what they drive,” said Noessler.
“I’ve always believed that success is built on consistency, detail and the courage to take on challenges — values that align perfectly with Volkswagen,” said Azizulhasni.
“To be chosen as their first ambassador is a true honour. This partnership isn’t just about cars or cycling — it’s about inspiring Malaysians to go further, faster and never settle,” he added.
With Azizul at the forefront, Volkswagen Malaysia aims to deepen its connection with the community — especially with a new generation that celebrates heritage as much as ambition.
This collaboration will see Azizulhasni featured in upcoming campaigns, events and digital content that invites Malaysians to discover the Volkswagen difference.
It also serves as a rallying point for Volkswagen owners who take pride in being part of a brand that champions quality, individuality and human connection.
