The app (a locally developed and managed vision) was launched by the company as part of its aftersales initiative to help improve the ownership experience of owners.
“The app was created to make our services more accessible to our customers, and further improve their overall ownership experience," said VPCM managing director Erik Winter.
Available for free via Apple's App Store for iOS users and Google PlayStore for Android users, the app saw significant growth in 2019 with 16,498 downloads.
As of today, the app has managed to welcome an additional 9,483 new members to mark a 46% increase in downloads.
"The convenience of accessing the Volkswagen world via a mobile app is offered in different Volkswagen markets around the world, and what we are also delighted to note is that our app has seen an unparalleled take-up rate compared to other markets managed by the Porsche Holdings Group,” he added.
Those new to the app are given access to aftersales offers such as free three-year service vouchers and service package vouchers that are linked to the app exclusively.
Those with vehicles five years and older under the Volkswagen Care Plus (VCP) programme may also view and access their benefits through the app.
“This success will only spur us to continue improving to engage and serve our customers better, and in fact, we are already looking into revamping and further enhancing the app’s features and offerings by next year,” said Winter.
Other features available on the app include the latest sales and aftersales offerings, rewards, educational videos, event updates, and 24-hour roadside assistance - all at the touch of a button.
Non-Volkswagen owners are also invited to download the mobile app to access sales offers, video content, and receive sales and event updates via push notifications.
For more information, log on to www.volkswagen.com.my.
