KUALA LUMPUR: Waze, the Google-based global positioning system (GPS) navigation software app, has refreshed its brand identity by adding the element of fun into its users' drives.
Now, users are able to share the way they feel with the Waze community with Happy, Wild, Zombified, or anything in-between.
“Waze is home to the world's largest community of drivers, and we’ve always used the power of our people to transform the road into a happier, more humane place,” said Waze head of creative Jake Shaw.
Shaw added that the brand refresh is all about a unique visual Waze experience that comes with a new grid format and moods with a "lively" colour palette.
The company's addition of Moods basically enables users the ability of self-expression with the app.
Other than that, a new colour palette has been added for the benefit of users to reflect their uniqueness.
Also, the new visual language based on roads and maps has also been reflected on the company's website, emails, and social channels.
“We wanted to build a strong, flexible visual identity that would support the brand and its users while allowing them to authentically express themselves and have fun," said Waze Malaysia country lead Kelvin Sim.
For more information, log on to the company's blog.