Wireless earbuds get McLaren-inspired styling

LONDON: The Pi8 McLaren Edition, a new version of the award-winning Bowers & Wilkins Pi8 wireless earbuds goes on sale today in celebration of its tenth anniversary as a McLaren Automotive Partner.

Developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team, the new earbuds build on the success of the award-winning Pi8, integrating the famous McLaren Papaya orange together with Galvanic Grey into the design.

The Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.

The Pi8 is the Bowers & Wilkins multi-award-winning flagship earbud combining reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.

Since 2015, Bowers & Wilkins and McLaren Automotive have partnered to develop the high-performance audio systems found in McLaren’s supercars.

"This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it is received by Bowers & Wilkins and McLaren fans alike,” said Bowers & Wilkins vice president of brand marketing Giles Pocock.