With F-150 Lightning in Norway, you can ford a fjord in an electric Ford

By REUTERS | 21 April 2023


The F-150 Lightning is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market.


OSLO: Ford Motor Co will launch its popular F-150 Lightning electric pickup truck in Norway, the US automaker said on Thursday, as it hopes to tap into high demand for electric vehicles globally.

The electric version of Ford's longstanding F-150 workhorse has stayed resilient in the US despite a series of price hikes since its launch in 2022.

Although buyers in most European cities - which tend to have narrower roads - prefer compact hatchbacks and smaller crossover SUVs, demand for electric vehicles is strong in Norway; four out of five cars sold there over the last year were battery-powered.

F-150 Lightning


The big pickup may not be ideal for Oslo's streets, but in the countryside, owners could "bring a lot of deer with them to the cabin," said Per Gunnar Berg, managing director, Ford Norway.

Ford, which will sell the pickup through its authorised dealer network in Norway, said deliveries will begin next year.

The launch comes a month after the company said its electric vehicle business unit could lose US$3 billion this year, but remains on track to achieve a pre-tax margin of 8% by late 2026.


PerGunnarBerg-LightningNorway

F-150® Lightning® is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicle.

F-150® Lightning® is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicle.


 

Keywords