DUBAI: Mercedes-Benz and Dubai-based developer Binghatti recently announced their second branded real-estate collaboration, namely Mercedes‑Benz Places | Binghatti City.
Planned in the Meydan area of Dubai, the project marks Binghatti’s first master planned community and extends Mercedes‑Benz Places into a multi‑tower district of nine million sq feet.
The development will bring together residential towers within an integrated urban ecosystem focused on design, mobility and community.
Mercedes‑Benz Places | Binghatti City is conceived as a “city within a city”.
The masterplan is set to combine luxury residences with cultural and leisure areas, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones as well as dining, entertainment and community spaces.
The announcement follows the global roll‑out of Mercedes‑Benz Places: it launched first with the initial joint project with Binghatti, a 65‑storey residential tower in Downtown Dubai, now under development.
It then expanded to Miami in collaboration with JDS Development Group, Mercedes‑Benz’s first United States real‑estate project, where construction is progressing and sales are active.
Building on these projects, the continued collaboration with Binghatti evolves the concept from a single landmark to a connected district in Dubai, continuing to translate the Mercedes‑Benz design philosophy of Sensual Purity from automotive into architecture.
By moving into branded real estate, Mercedes‑Benz is pursuing its vision of inspirational impact beyond automotive.
