KUCHING: The Zeekr Kuching pop-up store recently opened at The Spring Kuching, marking the brand's first retail presence in East Malaysia.
The expansion is supported by Ghee Hua Group of Companies, which signed a dealer agreement with Zeekr in July 2026 at the brand's headquarters in Hangzhou, China.
Leveraging Ghee Hua's extensive experience in the automotive and mobility sector, the partnership aims to strengthen Zeekr's presence in Sarawak while supporting the development of premium EV (electric vehicle) adoption in East Malaysia.
The pop-up store provides customers with an opportunity to explore Zeekr's model range, including the Zeekr 7X, 009, and X, while learning more about the brand's approach to premium electric mobility.
The opening ceremony was attended by Deputy Premier Datuk Dr Sim Kui Hian and Kuching South mayor Datuk Wee Hong Seng.
Zeekr is also targeting the opening of a dedicated Zeekr Space Kuching (1S centre) and Zeekr Service Centre Kuching in the first quarter of 2027, providing customers with integrated sales and aftersales support.
In the meantime, Zeekr Malaysia has already implemented its Mobile Service programme across East Malaysia, bringing essential maintenance and vehicle inspection services closer to customers.
"The opening of our first retail presence in East Malaysia marks an important milestone for Zeekr Malaysia as we continue expanding our footprint nationwide," said Zeekr Intelligent Technology Malaysia (Zeekr Malaysia) general manager Eddy Lu.
Since establishing its presence in Malaysia in December 2024, Zeekr Malaysia has continued to grow its customer base, surpassing 5,000 owners nationwide in August 2026.
