DETROIT: The North American International Auto Show (NAIAS) announced on Monday that the show for 2021 has been cancelled because of the ongoing pandemic.
In its place will be an open-air Motor Bella event that seeks to bring next-generation mobility and exciting vehicle debuts to media,
show-goers and the automotive enthusiasts’ world.
Motor Bella will be held from Sept 21-26 at the M1 Concourse in Pontiac, Michigan as the traditional DEtroit show takes a pause this year.
Centrally located in the metro Detroit area, M1 Concourse, often referred to as an “87-acre playground for auto enthusiasts,” enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities.
M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
“The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business,” said executive director Rod Alberts.
“This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to
tapping into the industry and its products.”
Alberts said attendees can expect a multi-sensory experience at the new event. “This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer.”
