Aston Martin DBS nameplate makes comeback

By CARSIFU | 18 April 2018


LONDON: Aston Martin announced today it is bringing back the DBS moniker, which will be used in the British marque’s flagship Super GT, which will be revealed in the second quarter of 2018.

The DBS Superleggera completes the brand’s ambitions to replace each of its existing two-door sportscar models as part of its Second Century Plan. Sitting at the top of the sportscar line-up, DBS Superleggera will feature the highest levels of performance, craftmanship and design.

First coined for the iconic 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. Resurrected in 2007 for Aston Martin’s then range-topping model, designed by current chief creative officer Marek Reichman.

Along with the resurrection of the DBS nameplate, Touring’s famous mark – Superleggera - will once again be seen on the bonnet of an Aston Martin. The DBS moniker helped pave the way to the DB4, 5 and 6 Mark 1. It will once again pay tribute to the historic super lightweight construction technology of Touring. The name also provides a hint as to what can be expected of this upcoming model.

“When you hear the name DBS Superleggera, you know what it is," said Reichman.

"It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries.”

 

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