Bang & Olufsen rewards one-millionth customer

By CARSIFU | 15 January 2016


STUTTGART: Bang & Olufsen Automotive made one individual a very happy person after finding out he was the one-millionth customer of the brand and subsequently receiving a 15-speaker 1,200W Bang & Olufsen Advanced Sound System.

“I already knew what the Bang & Olufsen experience was like, but being the one-millionth customer and receiving this incredible prize is truly a wonderful surprise,” said BehneMar Middle East chairman and Audi enthusiast Dr Rainer Behne.

The good doctor arrived at his Audi dealership in Hamburg, Germany one late October to receive his new Audi RS6 specially painted in night-blue and was greeted by Audi Zentrum Hamburg Kollaustraße sales manager Bernd Hartmann and Bang & Olufsen Automotive head of global marketing Johannes Schüler.

It was they who informed and presented Dr Behne with the Bang & Olufsen audio equipment worth up to 15,000 Euros (RM72,000).

One-Millionth Bang & Olufsen Customer Surprised with reward - 02
Zinck (left) with Dr Behne


“For me, it was a must to opt for a Bang & Olufsen Advanced Sound System in my new Audi RS6. In fact, all of the Audis in our company carpool have a Bang & Olufsen sound system on-board,” said Dr Behne.

Bang & Olufsen Automotive was acquired by HARMAN in May 2015 and offers its partners car audio systems with sound quality and listening pleasure for the driver and passengers.

“Bang & Olufsen Automotive started its cooperation with Audi with the launch of its first car audio system in an Audi A8 in 2005. Since then, we have been delivering audio systems with unprecedented sound quality for drivers and passengers. We are proud to celebrate our 10th anniversary in the automotive market – and our one-millionth customer,” According to Bang & Olufsen Automotive for HARMAN vice president and head Jens Peter Zinck.

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