CYBERJAYA: Come Feb 22, BMW Group Malaysia will present the BMW Luxury Excellence Pavilion for the first time in Malaysia.
The programme will also be the platform to unveil the BMW Concept 8 Series in Malaysia and the region.
“We're very excited to be able to bring the BMW Luxury Excellence Pavilion to Malaysia later this month," said BMW Group Malaysia managing director and CEO Han Sang Yun.
"The pavilion is a one of a kind experiential programme which was recently presented in Toronto, Canada and now makes its way to Malaysia. The pavilion shares our vision of the luxurious appeal of our brand and will unveil one of our newest concept vehicles, the BMW Concept 8 Series."
READ MORE: BMW Malaysia drums up the buzz on 8 Series coupe
Han said the BMW Concept 8 Series demonstrates the harmonious relationship between razor sharp dynamics and modern luxury in one vehicle as well as strengthens the BMW Group's leadership in the luxury class.
"As Adrian van Hooydonk, Senior Vice President at BMW Group Design describes the BMW Concept 8 Series - it's a slice of pure automotive fascination and showcases a new approach to the use of forms on the car's surfacing to make a forceful statement and create a model brimming with character. In short, the BMW Concept 8 Series is completely a driver's car and clearly communicates Sheer Driving Pleasure in the most luxurious way," said Han.
With limited and exclusive entries per session, the public are encouraged to register their interest to visit the BMW Luxury Excellence Pavilion at www.bmwpavilion.my from today to Feb 11. Confirmed participants will be announced from Feb 14.
