BMW x 3T creates "sheer cycling pleasure"

By CARSIFU | 18 March 2020

MUNICH: German carmaker BMW and Italian bike manufacturer 3T have announced their collaboration to deliver "sheer cycling pleasure" to BMW customers.

“We are extremely proud that BMW selected 3T to partner exclusively on the creation of the special 3T for BMW bike," said 3T co-owner and CEO René Wiertz.

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Modelled on the highly popular Exploro all-road bike, 3T has produced a special edition 3T for BMW model with two colours for choice and is aimed at adventure-seeking BMW clientele.

Both colour variations of the 3T FOR BMW bike are shortly available for purchase at selected BMW dealers and 3T Experience Centers.

Concentrating on quality and performance that have been integrated into the bicycle's design, the 3T for BMW bikes feature an aerodynamic carbon frame and the world’s lightest carbon aero cranks (made at 3T’s Italian carbon factory).

Also included is an exclusive Brooks leather saddle, matching Brooks leather grips, fulcrum alloy wheels, Shimano GRX group set for gravel bikes and Schwalbe One Speed tyres for grip on any terrain.

“3T’s Exploro model is the best gravel bike available combining performance, luxury and cycling pleasure to our customers”, said BMW Lifestyle division head Gaston Streiger.