Honda Malaysia celebrates its 250,000th City owner

By CARSIFU | 17 March 2017

PETALING JAYA: Honda Malaysia has chalked up another milestone with the delivery of the 250,000th City.

This outstanding cumulative sales of the City since the second generation City which was first introduced in Malaysia 16 years ago in 2001, attests to the strong market acceptance of the B-segment sedan.

The 250,000th City is a Modern Steel Metallic (V Variant) delivered to owner Tan Kian Hui, who bought the car at Tiong Nam Motor (M) Sdn Bhd.

In appreciation of him selecting the City as his first car, Honda Malaysia presented Tan with RM1,000 worth of service vouchers, a full set of Honda merchandise and Honda Genuine Accessories consisting of Modulo package, Urban package and Utility package worth RM5,300.

Tan was also among 25 lucky customers whom Honda Malaysia is giving RM1,000 worth of service vouchers each as token of appreciation and in celebration of this milestone.

The remaining 24 lucky customers will be announced on Honda Malaysia Facebook page.

“I have always had a good impression of Honda cars. When it came to buying my own car, I immediately only thought of Honda and I liked the City very much because the design is very attractive. When I sat in the car, I was impressed with features such as rear view camera and rear air conditioning. I booked the car a week ago,” said Tan, who hails from Klang.

Honda Malaysia is currently running multiple campaigns including the 3S or “Best Deals Promotion” which rewards new customers automatically, the “Best Time to Get Best Protection” promotion with Ecotint as well as “The Digital Treasure Hunt Wall Contest” which is open to all Malaysians whereby participants in the Facebook contest will stand to win a variety of prizes.

Honda Malaysia managing director and CEO Katsuto Hayashi said, “The City was the main contributor to Honda Malaysia sales in 2015 and 2016, propelling the company to become the No.1 Non-National brand in Malaysia for two consecutive years and also enabling Honda Malaysia to end 2016 as the 1st Non-National brand to achieve No.2 position in overall TIV (total industry volume)”.

The City is one of Honda Malaysia’s most sought-after models, with the second generation recording more than 61,000 unit sales and the third generation more than 84,000 unit sales.

The fourth generation is the most successful, capturing 33 per cent of the B-segment market share in 2014 when it was launched, and this market share rose to 39 per cent at the end of December 2016.

This generation sold an impressive 100,000 units during the period of March 2014 to December 2016, making it the most popular generation of all the City and accounting for 38 per cent of Honda Malaysia sales of the same period.

The Taffeta White and Modern Steel Metallic are the favourite colours of Malaysian customers.

The City is a locally assembled or CKD model starting from the second generation until the current fourth generation.

Bookings for the newly launched refreshed City now stand at 2,500 units.