The partnership between the two companies aims to increase value for members of Bosch’s loyalty programme, known as ‘eXtra’, and strengthen Allianz General’s market position as Malaysia’s No. 1 General Insurer.
Under the Memorandum of Understanding (MoU), members of Bosch’s eXtra programme will enjoy insurance savings, education and sharing sessions provided by Allianz General.
Bosch Malaysia managing director Klaus Landhaeusser said the company are continuously striving to deliver added value support to its loyal partners.
“Embarking on a collaboration with one of the leading insurance providers in Malaysia and in the world strengthens our cause, especially during these challenging and unpredictable times,” he said.
Bosch Automotive Aftermarket Asean vice-president Marcio Coelho said the partnership aims to extend professional solutions and support for Bosch workshop members.
“With this collaboration, members of Bosch’s loyalty programme – ‘eXtra’ can enjoy added protection for their business which is a demonstration of how Bosch goes one step further beyond the traditional automotive offerings to prioritise members’ safety and well-being in this volatile market condition,” added
(From left) Bosch Automotive Aftermarket Malaysia country manager Dillion Goh, Landhaeusser, Wang, Allianz General Insurance Co (Malaysia) chief sales officer Horst Habbig at the event.
Allianz Malaysia Bhd and its subsidiary Allianz General CEO Sean Wang said that the partnership is an industry-first milestone that points to an increasing demand for top-tier insurance products that also deliver not only on promise but value as well.
“This partnership excites us, and we look forward to working alongside Bosch and supporting their various business needs. As insurers, our goal is simple – to always deliver the best products and win our customers through meaningful service and trust.
“Together with our strong network of agents and branches, we look forward to extending that promise to members of Bosch’s eXtra programme,” added Sean.
As of last month, Bosch recorded a total of 6,848 eXtra programme memberships, consisting of 1,725 retailers and 5,123 workshops across Malaysia.
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