Rolls-Royce expands further in Japan

By CARSIFU | 28 September 2016


TOKYO: During a visit to Japan, Rolls-Royce Motor Cars chief executive officer Torsten Müller-Ötvös, announced plans to expand its network in the region by adding a sixth dealership by the first half of 2017 in Hiroshima, Japan.

“Japan is the fourth largest single market for Rolls-Royce worldwide and we are confident of another strong year in 2016.

"Wraith, the powerful fastback coupé launched in 2013, is now our most popular model amongst Japanese customers, confirming that our new, more dynamic and contemporary design direction has been well received.

"Likewise, Dawn has been a phenomenal success and Japan constitutes our largest market in Asia for this model, with two thirds of customers new to Rolls-Royce. I could not think of a better time to strengthen our dealer network,” said Müller-Ötvös

In 2013, the Osaka showroom joined Tokyo and Yokohama as the third home for Rolls-Royce in Japan.

In July 2016, the marque’s first Central Japan dealership opened its doors in the business powerhouse of Nagoya, followed soon after by the first Kyushu dealership in the thriving city of Fukuoka, which opened to customers in an interim capacity in September 2016.

And so, Hiroshima will be the first location for Rolls‑Royce in the Chugoku region.

Year to date, to the end of August, Rolls-Royce sales in Japan are up 23% over the same period of 2015.

The seventh generation Rolls-Royce Phantom, for which production will end this year, has also had a strong year in thew land of the rising sun.

The eigth generation Rolls-Royce Phantom is due to arrive in 2018.

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