KUALA LUMPUR: Thanks to the kindness of Malaysian motorists, Shell has successfully raised RM700,000 for underprivileged children over the three days of its “balik kampung” campaign, dubbed “Pump 14, 16, 18”.
The campaign saw Shell donating 1 sen for every litre of fuel pumped at its stations nationwide.
“We are overwhelmed by the generosity of Malaysians! We were informed that many motorists purposely chose to fill up their tanks on the days of the campaign; the 14th, 16th and 18th of July. This turned the simple act of filling up their vehicles for safe travels during the festive season into a decision to inspire, empower, and transform the lives of underprivileged children. I personally thank all who participated,” said Shell Malaysia Trading and Shell Timur managing director Azman Ismail.
Shell was able to surpass its original target of RM500,000 for five selected charitable organisations, namely: The Budimas Charitable Foundation, The Nasi Lemak Project, Yayasan Chow Kit, Persatuan Kebajikan Pendidikan Kanak-Kanak Miskin (Sabah) and Yayasan Kemajuan Insan Sarawak.
The money will be used to support development programmes that will impact 3,500 children of all races to learn new skills and develop their fullest potential.
Shell is also working in partnership with these organisations to develop a long-term programme so that Shell staff, their families, retailers, and business partners can actively support their work.
Azman said, “At Shell, we make it our mission to make a positive impact on the wellbeing of our local communities where we operate.”
The global energy company has built a track record of over 120 years in Malaysia and as a fuels and lubricant leader through transformative investments, innovations and social impact in the country.
Shell will introduce Euro 4M V-Power 97 fuels by September this year, as well as Euro 5 diesel at selected locations in the fourth quarter of 2015.
Additionally, Shell’s V-Power Racing fuel, the only differentiated fuel in the Malaysian market, is already Euro 4M-compliant.
Shell is also the title sponsor for the Shell Advance Asian Talent Cup; a platform for young riders to develop and showcase their skills in a dedicated championship.
