A 2018 file pic of Nasarudin opening a Mercedes-Benz dealership in Klang under a Naza-owned company.

PETALING JAYA: The Naza Group, now in the midst of a corporate overhaul, will continue to stay invested in the auto business even after giving up the Kia and Peugeot brands last year.

However, the automotive business will no longer be a core business after the revamp as the 45-year-old group is banking on property development and asset management to lead the way.

Under the overhaul plan dubbed Naza2.0, the highly diversified group will have a “centralised-focus” structure across four verticals – property and construction; asset management; niche & premium automotive; and other businesses.

In the automotive space, Naza will focus on niche, luxury and exclusive brands, group executive chairman SM Nasarudin SM Nasimuddin told StarBiz.

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"Moving forward, our auto business may not necessarily continue to be in sales and distribution.

"Part of Naza2.0 is potentially exiting mid-market segments in the automotive sector, with the aim of maximising value of niche segments," he said.

The overarching goal is to change and become lean and streamlined for long term sustainability, he said, adding that the overhaul would cut across the group's more than 40 active businesses.

“We hope to reduce low margin businesses, focus on recurring income and on businesses where the company would have more control, with potentials to bring in higher yield and better profit margins.”

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